Amorepacific new year card 2023

Client: Amorepacific

Classification: branding / graphic design / interactive / motion graphic / UX strategy

Date: 202. 12

This is Amorepacific’s 2023 digital New Year’s card. Assuming the facade of Amorepacific’s global headquarters in Yongsan, South Korea as an LED screen, messages of love were displayed in a dot animation format. Users can customize the colors of the dots and input their own messages to convey.