BKL new year card 2023
Client: BAE, KIM & LEE LLC.
Classification: interactive / motion graphic / UX strategy
Date: 2022. 12
This is the 2023 digital New Year’s card project for “Bae, Kim & Lee, LLC” (Law Firm Taepyungyang). In 2023, the popularity of the Korean drama “Extraordinary Attorney Woo” significantly boosted the recognition of the law firm, which was speculated to be the inspiration for the show’s setting. The New Year’s card was designed with motifs from the drama, including the graceful motions of dolphins and the sparkling appearance of various ornaments, beautifully wrapping up the year.
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